Calculate Your Paid Advertising
Budget & Expected Returns
Get realistic projections based on your industry's actual CPC, conversion rates, deal values, and close rates.
Your Business Details
Projected Results
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Select your industry and enter your budget to see projections
📐 How We Calculated This
Recommended Budget Allocation
Based on 2024-2025 industry benchmarks and platform performance data
Estimates Only: These projections use industry averages. Your actual results depend on ad quality, landing pages, competition, targeting, and many other factors. Use for directional planning only—a detailed audit of your specific business is needed for accurate forecasting.
Industry Benchmarks 2024-2025
Google Ads Search benchmarks by industry
| Industry | Type | Avg CPC | Conv. Rate | Avg CPL/CPA | Typical Deal Value |
|---|---|---|---|---|---|
| Legal Services | Lead Gen | $8.94 | 6.46% | $111 | $3,000 - $15,000+ |
| Finance & Insurance | Lead Gen | $5.16 | 2.78% | $90 | $2,000 - $50,000+ |
| Home Services | Lead Gen | $6.96 | 7.19% | $66 | $500 - $25,000+ |
| Real Estate | Lead Gen | $2.10 | 2.91% | $66 | $8,000 - $30,000+ |
| Healthcare | Lead Gen | $4.71 | 11.08% | $38 | $200 - $5,000+ |
| B2B / SaaS | Lead Gen | $5.08 | 5.31% | $78 | $5,000 - $100,000+ |
| E-commerce | E-com | $1.16 | 2.81% | $45 | $50 - $500 AOV |
| Travel | E-com | $1.92 | 4.68% | $45 | $200 - $3,000 AOV |
| Automotive | Lead Gen | $3.06 | 12.96% | $21 | $300 - $2,000+ |
| Arts & Entertainment | E-com | $1.72 | 5.32% | $33 | $25 - $200 AOV |
📊 Sources: WordStream, LocaliQ, Triple Whale, Databox (2024-2025)
How This Calculator Works
🛒 E-commerce Calculation
Clicks = Budget ÷ CPC
Sales = Clicks × Conversion Rate
Revenue = Sales × Average Order Value
ROAS = Revenue ÷ Budget
📋 Lead Gen Calculation
Clicks = Budget ÷ CPC
Leads = Clicks × Conversion Rate
Closed Deals = Leads × Close Rate
Revenue = Deals × Deal Value
ROAS = Revenue ÷ Budget
📊 Budget Allocation Sources
Channel recommendations based on: Dreamdata B2B Benchmarks (39% LinkedIn, 37% Google for B2B), Triple Whale E-commerce Report (7,000+ accounts), Gartner CMO Survey 2024-2025, industry case studies, and platform performance data.
⚠️ Important Factors Not Included
Ad quality score, landing page performance, seasonality, competition changes, audience targeting quality, remarketing efficiency, attribution modeling, and profit margins.